ZEST is the restaurant, café and bar at JW3. Its ambition is to be the home of modern, kosher Jewish cooking, its food a reflection not just of the vibrancy of the cafes and restaurants of Israel today but also of their warmth and sense of hospitality.
The challenge was to create an identity that reflected a strong Tel Aviv culinary tradition, full of sunlight, warmth, life and zest.
The highly colourful plates, cups, saucers, bowls and mugs specifically produced for Zest by Adama Pottery in Israel, were the starting point for the colours and tones. From there we developed a logotype that reflected the Hebrew vowels.
We wanted the menu design to stand out and intrigue the dinner, so we printed the menu on old Israeli newspapers, we also added some pearls of wisdom hidden in the text!