The Wiener Library is an extraordinary institution, built on the vision of its founder, Alfred Wiener, and still flourishing 50 years after his death.
The Library documents genocides, most particularly the Holocaust and the persecution by Nazi Germany that led up to it.
The Library has asked us to look at their communications and general, and the impact on their fundraising in particular.
The challenge is to celebrate the Library’s incredible heritage, but to avoid being perceived as fossilised.
In fact, the Library’s mission is highly relevant to today, as it actively takes the lessons of the Holocaust to school groups, students and the general public. It also remains a key resource for researchers.
Our task is to dramatise the importance of the Wiener Library’s work both to visitors and potential funding supporters.
Among a number of initiatives is this Annual Report, designed as a faux document folder, bringing to life the archive at the heart of the Library.