In about 5 years’ time, you’ll know all about Hackney Fashion Hub. It’s going to be the most exciting fashion shopping venue in London – with at its heart the UK’s first inner-city outlet centre. We’re very pleased to be in on the ground floor, before there even is a ground floor. At the moment the project is going through the planning application process, so the communication task initially is to explain what the plans are, and start a conversation with the local community. We created the identity and website.