Is there a law which says says that heavyweight written content has to be presented in as dull a way as possible? We thought it was time to break that law.
Fathom is a new quarterly journal of expert analysis, informed opinion and genuine debate about Israel and the region, produced by BICOM (Britain Israel Communications & Research Centre).
Creating room for a more considered, thoughtful and informed discussion on this subject area, which is usually characterised by anything but, was the objective behind Fathom.
We were responsible for the name, branding, design and build of the iPad and iPhone apps, website, and print version. Our goal was to take this genuinely heavyweight content and make it as accessible as a magazine