hype!
Creative. Thinking.
Hype! is a digitally-minded integrated creative agency. We take on branding, marketing and communications tasks using the most effective mix of channels - you can read a more complete description here.

Believe it or not, we’re not the only people who do this. So why us?
There's usually a whole set of clichés that go here: we're very creative blah blah, we take time to understand your needs blah blah, we’re passionate about every project we work on blah blah, we do work that’s both impactful and effective blah blah.
Here's the problem - we actually do subscribe to, and deliver on, all these clichéd assertions. But the only way you’ll really know is if you work with us - at a certain point you’ll have to take a leap of faith. You can of course get a sense of what we do for other people by looking at this website. But it's not the same as meeting us... so you might want to do that too.
Nice to meet you virtually. Maybe we’ll do it soon in person...

Posts Categorized: Uncategorized

Skating to where the puck is going to be

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steveJobsResized

Steve Jobs was accused of having a reality distortion field – that he would make hyperbolic statements that he could convince you of through sheer force of personality, but that were plain ridiculous when seen in the cold light of day. Let’s look at some of these hyperbolic statements. From Fortune magazine, on the release… Read more »

And repeat

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Jack Daniel_500px

In 1955, the Jack Daniel’s company decided to start advertising in a concerted way. Until then, they had built a decent business by word of mouth, and by the unsolicited endorsement by celebrities, most famously by Frank Sinatra . The brand’s first marketing director, Art Hancock, wrote a one-page marketing strategy. It would be based… Read more »

Dove

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The beauty business can often rightly be condemned for offering up an unachievable ideal of beauty, fuelling and exploiting women’s insecurities about their looks. (The men’s grooming market, if you exclude shaving, is still tiny by comparison.) In our new work for ARK Skincare, we try to go the other way, mainly using pictures of… Read more »