Steve Jobs was accused of having a reality distortion field – that he would make hyperbolic statements that he could convince you of through sheer force of personality, but that were plain ridiculous when seen in the cold light of day. Let’s look at some of these hyperbolic statements. From Fortune magazine, on the release… Read more »
In 1955, the Jack Daniel’s company decided to start advertising in a concerted way. Until then, they had built a decent business by word of mouth, and by the unsolicited endorsement by celebrities, most famously by Frank Sinatra . The brand’s first marketing director, Art Hancock, wrote a one-page marketing strategy. It would be based… Read more »
The beauty business can often rightly be condemned for offering up an unachievable ideal of beauty, fuelling and exploiting women’s insecurities about their looks. (The men’s grooming market, if you exclude shaving, is still tiny by comparison.) In our new work for ARK Skincare, we try to go the other way, mainly using pictures of… Read more »